Sunday, January 22, 2012

Battle of the UAE brands 2012

With the new year comes the start of the corporate battle to be recognised as the biggest, simplest or most authentic brand in the UAE. Already, the pressure companies in the Emirates are facing to outdo one another, and the marketing cache they are trying to build through announcing various victories, is growing.

"Good brands have a lot of focus," says Grace Yacoub, the chief executive of Zaman, a consultancy in the UAE that launched The Most Authentic Arab Brands contest last year
Copyrights � 2012 Abu Dhabi Media Company, All rights reserved.

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Source: http://www.albawaba.com/battle-uae-brands-2012-409488

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